With the continuous development of the market, now, the competition between enterprises is not the sock point of competing products and products supply chain has become a key competitive free market competition. From raw materials, rough, dyeing to brand marketing, channel management, to logistics and distribution, retail terminal service in the integration process of socks chain, some companies began Datang market segments, and with its own characteristics, to create a Some new business models. After years of development, the courage to "eat crabs," the companies have embarked on the broad road of rapid development. For this issue, "in-depth investigation" let us into them together and understand them.
"On the downstream textile and garment industry chain interaction has never ceased, in the downstream industry chain combinations, give full play to the advantage of all aspects of dynamic optimal combination of them to give effect 1 + 1> 2, in order to grasp the value of innovation, seize The new market initiative. "
The upstream sectors into socks inside enterprises can not only save the financial costs, transaction costs and transportation costs, more important is to solve the chain was unable to keep pace with the fluctuations in the cost problem. In the past, soaring labor costs, rising raw material prices, or unexpected financial problems are likely to cause large fluctuations in the cost of the whole industry chain. Downstream sales channels lies in the hands of business, it can reduce the loss of profits intermediate links, improve profitability.
Hosiery industry chain integration representative is Dan Jiya. By combining the middle and lower reaches of resources, Dan Jiya has chemical, printing and dyeing, socks manufacturing, logistics centers and sales store, through the control chain, obtained a competitive advantage hosiery brands.
Downstream of the printing was 丹吉娅 weak link, many socks Dan Jiya required printing and dyeing enterprises need to go, it will increase its production costs, product quality is also controlled by others. To reduce costs, the integration of industrial chain, last year, Dan Jiya use of technical innovation, the original road into a dyeing factory workshop, one solution to the problem. With the power of capital, Dan Jiya gradually took control of the downstream, brand quality assurance, reducing costs.
In the middle, Dan Jiya has already built a set design, manufacture, sales, trading, presentations and business is one of the 丹吉娅 production system upstream, 丹吉娅 also accelerate the development of new high-performance fiber, master production of chemical fiber raw materials autonomy.
In Dan Jiya when the family Hong Dongying opinion, socks chain in order to get rid of low-end, integrated innovative way to go. In other words, the chain into the value chain, into gold chain - to break the original industrial chain, build industry chain strategic layout thinking, innovative tentacles including product design, raw material procurement, storage and transportation, order processing, wholesale and retail business as well as the efficient integration of vertical terminal.
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